Creative synergy
As the leader of the Superflat movement, of which he is the originator, Takashi Murakami mixes genres, stepping off the beaten path of creative design. His unique, unclassifiable style draws its inspiration from manga and kawaii culture. The imaginary creatures populating his work establish ties between the traditional techniques of his country and a daring avant-garde aesthetic. The collaboration between the Japanese artist and Hublot unfolds harmoniously. Both the artist and the manufacturer enjoy challenging conventional assumptions. Through this partnership, Hublot merges fine watchmaking with digital art. During Watches & Wonders 2023, thirteen exclusive watches and as many NFTs are being unveiled. Twelve of these can be purchased online via a dedicated web platform. Participation is only open to holders of the 324 NFTs issued in 2022 for the third edition of the collaboration between the manufacturer and the Japanese designer.
The 13th timepiece in this incredible 2.0 collection is a Classic Fusion Takashi Murakami Black Ceramic Rainbow. This watch brings a new interpretation to the iconic smiling flower. On the dial, twelve petals are in full bloom, composing a subtle gradation of rubies, sapphires, amethysts, tsavorites, and topaz. A clever ball bearing system allows the petals to rotate around an axis. The resulting action transforms the watch and its 45mm diameter ceramic case into a kinetic sculpture. The center of the smiling flower is positioned above the crystal creating an attractive three-dimensional effect. This watch can only be acquired by a collector if they have previously collected the 12 unique NFT’s. Otherwise, it will be sold at auction. The funds collected will be donated to a charitable organization. Creativity goes hand in hand with charity.
