75 years of spellbinding passion
After Shanghai, then Seoul, Dubai, Milan and Tokyo were the final stop-offs for the amazing Serpenti Factory exhibition honoring the 75th anniversary of one of Bulgari’s signature icons. Historic jewelry and watch models were showcased in settings that astutely mixed media from today and from yesteryear. For each stage, a host of visual artists imagined exclusive scenographies such as wavy installations with, of course, the snake as the central theme. In Italy, Fabrizio “Bixio” Braghieri painted watercolors center staging reptiles. In the Japanese capital, “Serpenti Metamorphosis” breathed life into multimedia artwork generated by artificial intelligence and produced by algorithms created using 200 million images of nature. In the United Arab Emirates, Azza Al Qubaisi, jewelry designer and sculptor, diffused her art through locally-sourced materials, sustainable practices and traditional techniques. She drew her inspiration from nature, capturing the movement and the environment rather than the snake itself. This approach boosted the narrative even more.
Alongside these dreamlike interpretations, a wide array of Serpenti Tubogas variations, outstandingly-elegant jewelry pieces and other secret watches from the collection highlighted the Rome-based brand’s incredible heritage. Each piece contributes to enriching the fascinating history which began in 1940. Each upgrade illustrates Bulgari’s ability to ensure the icon is in tune with the times and to meet the expectations of elegant wrists in search of something different. With its one-of-a-kind, timeless design and its exquisitely-glamorous personality, the Serpenti bewitches forever.
