RADIANT BOUQUET
Always inclined to creative exchange, the Jura watchmaker offers its vision of time reworked by a trio in love with natural materials. A limited edition that inscribes on its dial paths to take, tracks to discover, a different perspective.
Deconstructing time to better reconstruct it. Dematerialize it to better appropriate it. To define it according to one’s own rules to better adapt it. To oneself, to others, to what one wishes to do with these passing hours. To propose a different scenography from traditional watchmaking based on a creative exchange is the mission that Louis Erard, the Jura-based brand guided by Manuel Emch, has set itself. It does this marvelously well with its masterpiece that transforms itself to the rhythm of collaborations. For one of its latest works, a limited edition of 178 pieces, a collective specializing in architecture and design was called upon. The result of this sharing of ideas? Le Régulateur x atelier oï.
Originally from Neuchâtel, the trio, lovers of natural materials, proposed a vision of time that is rather raw, pure, linear, but opened to the world, with these 60 grooves that radiate outwards from the center of the slate-gray face, like a minute-train spread out in a fan-shaped. A solar bouquet to which are attached three blued baton-shaped hands. In the center, the longest of them marks the minutes, while the shortest display the hours and seconds, respectively in the upper and lower part of the dial.
This philosophy of time, embodied by a gentle rigor, is offered by the beats of the Sellita SW266-1 automatic caliber, clocked at 4hz and delivering 38 hours of power reserve. Housed in a steel case measuring 42mm in diameter and 12.25mm thick, it whirls its openworked rotor, visible through the transparent caseback.
Price: 3,500 CHF
By Sharmila Bertin