LUCKY CHARM
MB&F showcases a third new look for this version of its highly-affordable and incredibly-bewitching watch. Raffle’s the name of the game here, with 100% of participants trying their luck to win.
In June 2021, under its M.A.D. Editions label, MB&F sent social media into a frenzy by unveiling a model that was a pure icon of the brand’s disruptive identity. As well as being really original, this piece stood out with its pricetag that was considerably more accessible than a Legacy Machine or a Horological Machine. This initial blue-adorned M.A.D. 1 limited edition was remarkably successful and was sold out in record time. A second opus was launched in 2022. It was characterized by its key color, red. Once again, demand outstripped supply. This year, the M.A.D. 1 Green, rolled out in 1,500 pieces, gives you the opportunity to wear a watch imagined by Max Büsser and his super-creative mind. A lucky draw has been organized to ensure the hosts of potential purchasers are in with a fair chance.
This new series keeps the anatomy of the previous creations alive. The 42 mm-diameter, 18.8 mm-thick case hosts an upside-down flipped, unidirectional-winding Miyota 821A caliber. The hours and minutes are displayed on the case middle via revolving cylinders. This one-of-a-kind engineering design gives pride of place to the rotor crafted with titanium and tungsten. The three blades reiterate the brand’s beloved emblematic battle-axe shape which twirls and whirls on the dial. It may be eye-catching during the day but at night it’s definitely spellbinding. The omnipresent Super-LumiNova® paint on the oscillating weight and on the numerals illuminates the entertaining scenography. And, given its power reserve of 60 hours, the show keeps on going to our great delight.
