BACK TO THE FUTURE
For want of being able to surf on a flying skateboard or ride in a DeLorean and travel through time, the brand rolls out a watch combining the spirit of the 80s with up-to-the-minute digital influences.
The 70s were marked by the emergence of quartz movements and dials flaunting LCD and LED displays. We dreamed of flying cars and cities in space. The future took our wrists by storm. In 1972, Tissot unveiled its first-ever revolutionary-looking model to boast a digital dial. Other references were subsequently commercialized including a surprising Stratos designed by famous Italian stylist Bertone renowned for his coachbuilding creations. Later, the Quartz F1, TS-X, TwoTimer as well as the Viatech then on to the first T-Touch in 1999 illustrated Tissot’s ability to imagine other daring designs. The new PRX Digital pursues this trend.
The brand from Le Locle, boosted by the success of the reissue of its iconic collection launched in 1978, in a 40 mm followed by a 35 mm diameter, showcases an unexpected variation that’s, nonetheless, totally on a par with its history. The PRX Digital takes on a modern-day personality mixing a chic ‘n’ sporty spirit with the advantages offered by the DGT-2040 quartz caliber. In a nutshell, this watch comes with backlighting for reading the time under any conditions of light, as well as a dual time zone, the date, the results of measured time, a timer and an alarm. The PRX Digital is available in the same two diameters like its hand-hovered friend, features a case still waterproof to depths of 100 meters, is proposed in steel and in gold PVD, and is paired with black, mirrored-silver or dazzling gold crystal dial covering. When style and fun reign supreme.
